Global Marketing Strategy Essay Example | Topics and Well Written Essays - 2000 words - 5

Global Marketing Strategy - Essay Example according to Oviatt & McDougall (1997) has also become easier through advancement in telecommunications, video conferencing as well as satellite technology. The location and logistical system of the country, its wide strategy of innovation and the proper organisation between the private and public sector creates a very friendly environment for companies that intend to operate in the country. In addition, good culture on creativity, coordination as well as reliability, exceptional economic conditions and a leading technology sector in terms of agro-food, the country is capable of providing the most important incentives for innovation and a choice for the business (Van der Meer 2007). Netherlands is suitable for the business since the country has a developed, prosperous and outward looking financial system that has recognition for having very stable industrial relations, modest rate of inflation and satisfactory equitable distribution of income in the country. Historically, government intervention in business activities has been very low. In addition, the workforce in the country is well educated, trained, flexible and highly motivated to produce the highest level of profitability in business operations. Above all, language barrier is not a serious problem since the country is one among the main multilingual in the globe (Arndt & Kierzkowski 2001). Having more than ten percent of the gross domestic product (GDP) and more than twenty percent of the industrial exports, whole food is among the most profitable sectors in the country. The government recognises the whole food as one of the most important sectors in the country. The sector is one among those, which gets a priority from all private as well as public stakeholders with a combined strategic planning that aims at achieving social, sustainable as well as economic targets. The whole food chain, right from the seeds to the consumer, has an extremely strong appearance in the country (Tansey & Rajotte 2008). In